After 25 years of practice and trying virtually every pillow on the market, Dr. Hooper found little success in matching the right pillows to his patients. After recommending new sleep positions, countless specialty pillows, and numerous "state of the art" sleep aids, he realized his patient, and people in general, were not finding pillows that were made specifically for them as individuals. Combining years of research with his expertise and experience, Dr. Hooper developed a pillow fitting system based on varying body types, sleep positions, and personal preferences.