The Ideal Pillow Partners with United Feather and Down to Provide The Ultimate Sleep Experience

Wilson, N.C. –January 5, 2010—Wilson, N.C.-based The Ideal Pillow and DesPlaines, IL-based United Feather & Down announced today that they have partnered to provide the ultimate sleep experience, incorporating United Feather & Down's sleep system with premium fills into The Ideal Pillow’s unique, customizable pillows.

The Ideal Pillow (www.idealpillow.com) will incorporate United Feather & Down’s Lyocell Down™, SpiralLoft or MicroMax® into its pillows, utilizing The Ideal Pillow’s computerized pillow fitting system.  The first of its kind in the world, the system guides customer through a custom-design program to create a pillow perfectly suited for their sleep style based on personal parameters such as age, weight, and sleeping position—for what was recently lauded in the Wall Street Journal as a “dreamy” sleep experience^[i].

“We’ve partnered with United Feather & Down because the company shares our passion for providing the best sleep experience possible, which is evident when you look at their rich history and commitment to detail and quality,” said The Ideal Pillow founder Dr. Mark Hooper. “Additionally, the proprietary Freshness Assured^® guarantee ensures we can promise our customers an absolutely hypoallergenic down product, which is extremely important to us and our customers.”

“We are so pleased to work with The Ideal Pillow,” said Bob Hickman, Senior Vice President of Sales and Marketing for United Feather & Down.  “Just like Dr. Hooper, we’re believers in the health and wellness benefits of a good night’s sleep, and we’re confident our premium-quality fills combined with The Ideal Pillow’s unique sleep system will make the  ‘dream’ of a truly perfect night’s sleep a reality for anyone.”

Chiropractor and The Ideal Pillow founder Mark Hooper developed The Ideal Pillow after trying “nearly every pillow on the market” with little success in matching the right pillow to his patients' needs during his 25 years of practice.  Combining years of research with his expertise and experience, Dr. Hooper configured a system based on varying body measurements, sleeping positions and personal characteristics – and Ideal Pillow was born.

For more information on The Ideal Pillow, visit www.idealpillow.com.

About The Ideal Pillow

The Ideal Pillow broke new ground in the sleep industry as the world's first company to create a pillow designed by a medical practitioner—a chiropractor and the company's founder, Dr. Mark Hooper. It is also the first to use computer precision to customize density and support based on an individual's sleep position and body type. Medical experts agree that the right sleep environment, coupled with proper neck and back support, help improve health and wellness. In addition, The Ideal Pillow works with the nation's premier bedding manufacturer for a product handcrafted in the United States out of the highest quality fabrics, down and down alternative fills. Combine therapeutic value with quality and comfort for the ultimate night's rest. The pillows are Oeko-Tex® Standard 100 Certified. Find out more by visiting www.idealpillow.com or call 1-888-676-4332.

About United Feather & Down

Founded in 1797, United Feather & Down is a family-owned manufacturer and marketer of innovative bedding products for the consumer and hospitality industries.  The company’s unparalleled experience as a premier purveyor of quality down and reputation for value and innovation is evident in its wide array of home products and filling materials.  For more information about United Feather & Down, log on to www.ufandd.com, e-mail info@ufandd.com or call 847-296-6500.

About United Feather & Down Proprietary Filling Materials
Developed by United Feather & Down, MicroMax® is the latest generation of micro fiber technology, for an experience that’s as close to natural down as possible. Products filled with hypoallergenic, MicroMax® down alternative offer distinctive tactile and performance characteristics second only to natural down: Exceptional lofting or crowning for a full and fluffy appearance and feel; slow release compression and recovery response for more comfort and support; and improved washability for longer product life.

Spriraloft™ is a soft, resilient and hypoallergenic down alternative fiber made from recycled materials.

Lyocell Down® is a natural blend of Freshness Assured® down and eco-friendly lyocell fibers. Lyocell Down® provides advanced moisture management with improved moisture wicking properties for a drier sleep environment. Lyocell Down® naturally resists bacterial growth and odor as well as restricts the growth of dust mites for hypoallergenic, fresh, clean comfort.